Africa × Asia — Cross-cultural
Reading Africa:art, lifestyle and business
Victor Tseng 曾浩瑜Cross-cultural market development
I’ve worked in Asia, Europe and West Africa, and now live in Abidjan. I help Asian companies and people read an unfamiliar market.
- €960Kin integrated marketing budgets managed
- 17exhibitions and public events delivered in one year
- 11countries benchmarked in one international study
- 36sourced cards on Ivorian culture
01 / 06Expertise
Four fields, one goal: understanding a place.
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01
African Art & Taste
The stories behind artworks, crafts and etiquette.
Art & taste tours · Cultural itineraries · Gifting advice
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02
Lifestyle
Abidjan’s tables, music and nightlife, for trips and hosting with substance.
Tailored trips · VIP hosting · Hospitality
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03
Cross-cultural Communication
Time, tone and workplace habits: fewer misunderstandings, more trust.
Workshops · Pre-assignment briefings · Meeting support
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04
African Business & Markets
Field insight on consumers, channels and competitors.
Market visits · Local business diagnostics · Partner matchmaking
02 / 06Work
Two projects I made
Both conceived by me and built with AI-assisted development.
03 / 06Column
Reading Africa
Art, lifestyle, cross-cultural and business: three-to-five-minute reads, always sourced. Exclusive to this site.
- African Business & Markets3 min中 阿比讓港與聖佩德羅港：象牙海岸兩大物流門戶各自擅長什麼 象牙海岸有兩座深水港：阿比讓港是全國貿易主幹與布吉納法索、馬利的進出口門戶，聖佩德羅港則以可可出口與礦產、農產散貨見長。本文用最新吞吐量、貨櫃與過境數據，比較兩港的定位、近年建設與適合的貨物類型。 Read
- African Art & Taste3 min中 在象牙海岸買藝術品與工藝品：辨識、議價禮儀、出口文件（文化資產出口規定），給亞洲收藏者的提醒 想在象牙海岸買雕刻、面具、手織布或 Korhogo 布？本文整理辨識「老件」與當代工藝的思路、議價時的基本禮貌，以及象牙海岸文化資產出口規定與出口證明，幫助亞洲收藏者合法、尊重地購買。 Read
- Cross-cultural Communication2 min中 法語商務 Email 怎麼寫：開頭稱呼、常用句、結尾敬語，附範本 寫法語商務 Email 給象牙海岸與法語西非客戶，開頭用 Madame, Monsieur 還是 Bonjour？結尾 Veuillez agréer 與 Cordialement 正式程度差多少？整理稱呼、常用句、敬語分級與範本。 Read
- Lifestyle3 min中 大巴薩姆（Grand-Bassam）：聯合國世界遺產的殖民舊城，離阿比讓多遠、看什麼 大巴薩姆是象牙海岸第一個殖民首都，2012 年列入聯合國世界遺產。本文介紹它的歷史、為何首都遷走、從阿比讓過去的距離，以及國家服裝博物館、聖心主教座堂、舊燈塔等看點。 Read
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04 / 06Press
In the media
Articles published by other outlets. Opens on the publisher’s site.
05 / 06Experience
From Paris to Abidjan
- 2026 —
Founder, Strategy & Business Innovation
VicTseng Consult · Abidjan
Helping organisations enter new markets and build Asia–Africa partnerships.
- 2022 — 26
Senior Multichannel Marketing Officer
Médecins Sans Frontières · Taipei
Multichannel marketing; coordinated an external partner team of about 40.
- 2021 — 22
Project Manager, Integrated Marketing
CSR-TAIWAN Summit · Taipei
Five campaigns, €960K total budget; 17 exhibitions and events in a year.
- 2020 — 21
Digital Marketing Specialist
LDC Hotels & Resorts · Nantou
Ran Facebook, Instagram, LINE and web channels.
- 2020
International Business Development Manager
Funique VR · Taipei
Built strategic partnerships in Europe.
Earlier roles+4
- 2020
Marketing & Events Assistant Manager
Terrou-Bi Resort · Dakar
Advised on service adaptation for Asian guests.
- 2019
Assistant Project Manager
Institut Français du Design · Paris
Benchmarking study across 11 countries.
- 2018
Room Service
Ritz Paris · Paris
Created a visual onboarding guide.
- 2017 — 18
Marketing & Communication Assistant
Think & Do International · Paris
International cultural projects across cities.